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Written by Manoëlle Dousson - Article published in November 2025, updated in June 2026
In summary
- The RSE murals are collaborative workshops lasting 2 to 4 hours that raise awareness among teams about the major challenges of sustainable development.
- 14 murals cover the 5 CSR pillars of the Positive Company® Label: activity, governance, social, environmental, and societal
- The Climate Fresco remains the most well-known and the most structured — but it is just a starting point
- These workshops are a powerful lever to embed a CSR approach into the corporate culture, in addition to a certification or supplier assessment.
It often all starts with a conversation. A lively discussion, shared images, a spark. This is often how great transformations are born: around a table, when collective intelligence joins the reflection.
In recent years, a new form of collective pedagogy has emerged:the murals. In just a few hours, they allow for the simplification of complex issues, breaking down silos, and above all,creating a shared awarenesswithin teams.
AtPositive Company®, we see every day thatawareness is the primary driver of sustainable action. A CSR strategy does not reside in one department; it lives through every employee. And for that, nothing beats learning together.
Voici 14 fresques incontournables pour éveiller, mobiliser et fédérer vos équipes autour des grands enjeux de la RSE qui sont notés dans le cadre du label Positive Company® (environnement, activité, gouvernance, social et sociétal).
These murals are not traditional formations. They harness collective intelligence, create connections among participants, and allow for a playful and memorable understanding of complex issues. They are particularly effective for initiating or revitalizing a CSR approach within an organization, involving employees from the outset rather than imposing a top-down strategy on them..
At Positive Company®, we recommend them as a concrete first step towards a structured CSR approach, particularly within the framework of Label Positive Company®, which assesses the company's commitment at 360° by involving all its stakeholders.
💡 Going further after the murals: structuring your CSR approach
The murals are an excellent starting point for creating collective awareness. To move from awareness to structured action, two complementary steps:
- Certifier votre démarche RSE globale avec le Label Positive Company® — le label RSE qui évalue l'ensemble de vos parties prenantes, dont vos collaborateurs sensibilisés par ces ateliers
- Evaluate your suppliers on CSR criteria with Scoring by Positive — pthat your CSR commitment extends to your entire value chain
The sustainable transition of a company does not rely solely on strategy, but on ashared culture. These murals are much more than workshops: they arecollective experiences that transform mindsets.
En intégrant régulièrement ces dispositifs de sensibilisation, les entreprises créent un langage commun autour des enjeux RSE, renforcent la cohésion interne et accélèrent leur impact positif.
Feel free to contact us; the entire Positive Company® team is trained to facilitate climate murals.
FAQ — CSR Murals
A CSR mural is a collaborative workshop lasting 2 to 4 hours that aims to raise awareness among teams about environmental, social, and governance issues in a fun and collective way. Based on scientific data and organized around maps or images, these murals create a shared awareness and encourage the emergence of concrete actions within the organization.
The Climate Fresco focuses exclusively on climate change (its causes, consequences, and action levers based on IPCC reports). The CSR Fresco has a broader scope: it covers the three pillars (environmental, social, societal) and helps teams identify the priority CSR issues for their specific organization. The two are complementary: the Climate Fresco lays the climatic foundations, while the CSR Fresco structures the overall approach.
Most frescoes last between 2 and 4 hours, either in-person or online. Some short formats (1.5 hours) are available for quick awareness sessions. A certified facilitator is generally recommended to lead the session and facilitate exchanges among participants.
The choice depends on your CSR priorities and your level of maturity. For an initial overall awareness: the CSR Fresco or the Climate Fresco. To delve deeper into a specific theme: Biodiversity Fresco (environment), QVT Fresco (social), Sexism Fresco (professional equality), Low-Tech Fresco (digital sobriety). The 5 pillars of the Positive Company® Label (activity, governance, social, environmental, societal) can serve as a compass to structure your awareness program.
No. Murals are tools for awareness and collective education. They raise awareness but do not structure a CSR approach. To go further, it is necessary to define measurable objectives, implement concrete action plans, involve all stakeholders (suppliers, customers, employees), and document progress. This is what a CSR certification like the Positive Company® Label and a supplier CSR assessment like Scoring by Positive allow.
Contact the associations that offer these murals (Climate Fresco, Biodiversity Fresco, etc.) directly to find a certified facilitator. You can also train internal facilitators through the training programs offered by each association. For a comprehensive CSR awareness program covering all pillars, it is recommended to plan several workshops throughout the year and integrate them into a global CSR approach.