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Article publié en xxx 202x, mis à jour en août 2026
In this article, you will discover :
- How Guyader Gastronomie structured its CSR approach by relying on its stakeholders — employees, clients, and suppliers — to move from a diffuse CSR to a documented strategy
- The 4-step method used by Positive Company®: climate fresco, audit, stakeholder consultation, action plan
- The concrete results of the approach: 313 responses from employees, 192 proposals from stakeholders, 42 participants in the climate mural
Established in Brittany since 1930, the family company Guyader Gastronomie develops tasty and authentic products, from fish cake to charcuterie. Positive Company® supported Guyader Gastronomie in its CSR labeling project, involving all its stakeholders: employees, clients, and suppliers. This approach allowed for the promotion of good practices carried out at production sites, by engaged employees and by suppliers wishing to participate.
Key figures:
- 312 employee responses: workers and managers
- 192 proposals from stakeholders
- 42 employees participating in the climate fresco
Why did Guyader Gastronomie choose to structure its CSR?
Before the intervention of Positive Company®, the CSR strategy of Guyader Gastronomie was present within several departments — purchasing, site managers, sales, quality — but without a well-defined transversal strategy.
This organization allowed for meeting the expectations of each stakeholder without having a global view of the situation. The challenge was to move from a diffuse CSR to a structured, documented, and shared approach.
"Convinced of the necessity to assess the CSR actions of Guyader Gastronomie, we entrusted this mission to Positive Company® for 3 main reasons:
1. Comprehensive support, from launch to restitution
2. The questioning of stakeholders, a sine qua non condition to launch Guyader Gastronomie into a CSR labeling process
3. Operational restitution and a sensible CSR in the actions proposed by Positive Company®"
Marianne Guyader, in charge of the strategy of Guyader Gastronomie
How did Positive Company® structure the approach?
Step 1: raise awareness of the Management Committee with the climate fresco
The support began with the organization of a climate fresco for the expanded Management Committee. This awareness session on the issues of climate change also allowed for the official announcement to the teams of the launch of the CSR labeling program. 42 employees participated, creating a common culture before the start of the actions.
Step 2: audit existing practices
The Positive Company® audit allowed for the inventory of the company's practices and highlighted the strengths. Some missing actions were then integrated into the action plan. The goal was not to start from scratch, but to build on the existing to structure and advance it.
Vocabulary point:
CSR Audit : initial diagnosis that involves listing the existing practices of a company in social, environmental, and governance matters, in order to identify strengths and areas for improvement.
Step 3: consult stakeholders
The consultation of stakeholders allowed for a precise inventory of known CSR actions and the improvements that could be made. 312 employees (workers and managers) responded, and 192 proposals were submitted by all stakeholders.
Info point / vocabulary
Stakeholders : this term refers to all actors concerned by a company's activity — here, the employees, the clients and the suppliers. Associating them with a CSR approach allows for the construction of an action plan that truly meets their expectations, rather than a strategy decided solely internally.
Step 4: build the action plan
Rich with this data, the action plan outlines the guidelines of the CSR approach of Guyader Gastronomy and allows for a gradual response to the expectations of stakeholders. To illustrate this, Positive Company® conducted a study of good CSR practices that could be adopted.
Action Plan : document that translates the results of the audit and stakeholder consultation into concrete actions, prioritized and monitored over time.
Who is Guyader Gastronomy?
Information about the company
Founded in 1930 in Brittany, Guyader Gastronomy is a family-owned company specializing in the development of gourmet products: cakes, smoked fish, charcuterie. It has chosen the Positive Company® label to structure and recognize its CSR approach with all its stakeholders.
Key figures
1
312
responses from employees: workers and managers
2
192
proposals from stakeholders
3
42
employees participating in the climate mural.
Conclusion
The approach taken by Guyader Gastronomy illustrates what a CSR rooted in the reality of a company can be: starting from the existing, listening to its stakeholders, and building an action plan that makes sense for everyone.
By involving employees, customers, and suppliers from the start — 312 responses, 192 proposals, 42 participants in the climate mural — Guyader Gastronomy has laid the foundations for a sustainable approach, consistent with its DNA as a family-owned Breton company committed since 1930.
The Positive Company® labeling is not an end in itself: it is the starting point for a continuous, measurable progression shared with all stakeholders.
What the Positive Company® Label brings:
- A comprehensive CSR framework covering all dimensions (social, environmental, governance, territory)
- A 360° assessment involving employees, suppliers, customers, and partners
- A recognized certification and human support throughout the process
- A measurable annual progression across all stakeholders
Do you want to structure your CSR approach and engage your stakeholders?
The Positive Company® label supports you from the initial diagnosis to labeling, with a 360° evaluation involving employees, customers, and suppliers.
Discover the Positive Company® labelAny questions?
The first step is an audit of existing practices to inventory what is already in place — often more than the company imagines. Next comes the consultation of stakeholders (employees, customers, suppliers) to identify the real expectations and the priority areas for improvement. Based on this, a concrete and prioritized action plan can be built. This is the method followed by Guyader Gastronomie with Positive Company®, which has allowed the transition from a diffuse CSR to a documented and shared strategy.
Because a CSR strategy built solely internally does not reflect the real expectations of the concerned individuals. Employees, customers, and suppliers have a direct perception of the impacts and areas for improvement of the company. Consulting them allows for prioritizing the right issues, creating collective buy-in, and producing a legitimate action plan. At Guyader Gastronomie, this approach generated 312 responses from employees and 192 concrete proposals from stakeholders.
The Positive Company® Label is a French CSR label that evaluates companies on 5 dimensions: sustainability of activities, governance, human capital, environment, and societal impact. It is based on an audit of over 200 documented questions and anonymous surveys of stakeholders — employees, customers, suppliers. It includes 3 levels of stars, accessible to companies of all sizes, with human support throughout the process.
The CSR audit is a diagnostic step: it lists existing practices, identifies strengths and areas for improvement. The CSR label goes further: it certifies the level of maturity achieved by the company across all its CSR dimensions, based on a recognized framework and an evaluation involving stakeholders. The audit is often the first step towards certification — this is exactly the path followed by Guyader Gastronomy.
Yes — and particularly at the beginning of the process, with the management committee. The climate fresco is a collaborative workshop that helps understand the mechanisms of climate change and creates a common culture around environmental issues. It acts as a trigger: it builds internal buy-in even before actions start. At Guyader Gastronomy, 42 employees participated, including the extended management committee, officially marking the launch of the certification program.