Marvesting: A CSR Strategy at the Heart of the Group's DNA

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Article published in February 2025, updated in August 2026

Marvesting, a player in Field Marketing in Europe, publishes its first CSR Report. An exercise built collectively, involving its entities, internal teams, and key partners, to assess its CSR strategy by the end of 2023. With solid governance, a committed employer brand, and the ambition to reduce the carbon impact of its marketing campaigns, Marvesting outlines the contours of sustainable and inclusive growth.

A report that involves stakeholders

For this first edition of its CSR Report, Marvesting presents the assessment of its CSR strategy by the end of 2023, illustrating the commitment and long-term performance for its stakeholders.

To build this report, the Group relied on its internal experts (general management of entities, human resources, finance, marketing, purchasing, and general services, etc.), on its CSR referents, as well as on its key partners such as its logistics provider Logsytech, its lender Zencap AM, or its service provider for compliance with the GDPR, DPO Consulting.

Marvesting thus took advantage of this project to involve more each of the Group's entities, as well as its main partners, in its CSR strategy.

"At Marvesting, CSR has been at the heart of our DNA for over 7 years. We have demonstrated exemplary behavior in implementing our CSR strategy, particularly through the realization of our Carbon Footprint®, which allowed us to establish concrete actions to reduce our environmental impact. We have also managed to set up a strong CSR governance, with CSR ambassadors in all the countries where we are present, as well as a dedicated CSR committee. From now on, our main challenge is to work on the social and environmental impact of our core business. To fully involve our clients in this approach, we rely on our partnership relationships to create synergies and improve our practices together. Operationally, we raise awareness among our clients about CSR, but also consumers by highlighting the commitment and responsibility of brands, and we work to reduce the carbon impact of campaigns through our marketing activities. These actions allow us to fully achieve our goal: to accelerate the sustainable and inclusive growth."

Anne Vaquier, General Director France & CSR Governance

Focus on employer branding: how to attract the best talents and help them grow within the company?

In line with the key values of the Group, namely "agility, performance, altruism, boldness, and team spirit", Marvesting takes pride in attracting talent in a human-centered environment, promoting growth and the commitment of employees, and cultivating a diverse, inclusive, and stimulating environmentdiversifié, inclusif et stimulant.

Key figures:

• 536 hires in permanent contracts
• 16 % turnover rate78 %
• employee satisfaction rate92/100 professional equality index
• 92/100 professional equality index

Engaged and loyal teams

Engaged and loyal teams, particularly thanks to a training pathway and personal development that ensures the employability of employees throughout their professional journey. To this end, Marvesting invests in a comprehensive training policy, a dedicated talent program and a rigorous career management.

A work environment focused on personal growth

The growth of employees also involves a proximity management, flexibility and autonomy at work, the provision of collaborative tools, as well as a work environment that prioritizes health and safety through the deployment of awareness and prevention.

A strong commitment to diversity and inclusion

Finally, Marvesting is committed to creating a work environment where every individual is respected, valued, and treated fairly, regardless of gender, ethnic origin, religion, sexual orientation, disability, or any other aspect of identity. A commitment reinforced by the signing of the Diversity Charter at the beginning of the year.

Key figures Europe / 2023 :

• 81 % of employees recommend Marvesting
• 75 % of Group employees believe that Marvesting contributes to giving meaning to their work and are fully satisfied with their mission
• 60,069 hours of training accumulated by all employees

Who is Marvesting?

Company information

Marvesting is a European player in Field Marketing, specializing in sales activation and brand promotion on the ground. Present in several European countries, the Group has been supporting its clients in their operational marketing campaigns for over 7 years, with an integrated CSR approach from the start.

Marvesting deploys its CSR strategy through structured governance — CSR ambassadors in each country, dedicated CSR committee, Carbon Assessment® completed — and a committed employer brand policy focused on training, diversity, and professional equality.

Conclusion

With this first CSR Report, Marvesting demonstrates that its CSR strategy, carried out for more than 7 years, is based on a solid governance — CSR ambassadors, dedicated committee, Carbon Balance® — as well as on the human, through a committed employer brand: training, diversity, professional equality.

With a professional equality index of 92/100 and 60,069 hours of training provided, the Group concretely illustrates its objective: to accelerate sustainable and inclusive growth, while involving its partners and clients in this dynamic.

Does your company want to structure its CSR strategy, involve its stakeholders, and have its commitments recognized?

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